Mr. Switzerland to Service Soccer Widows

Reuters reports that Switzerland hopes to capitalize on this summer's World Cup soccer finals in neighbouring Germany by enticing soccer widows who are likely bored with the games and their men. But how? What does Switzerland have to offer soccer widows? Chocolate? Alps? Cheese? How about beefcake?

The Swiss Tourist Authority is about to launch a Tv Spots featuring a cow-milking Mr. Switzerland and other handsome men including a strapping farmhand, a sexy train conductor, a fit mountain climber, a dapper ferryman and a brawny lumberjack.

But the star of the campaign will be Renzo Blumenthal, Mr. Switzerland 2005, milking and then leaning up against a cow. I'm assuming that in Switzerland and Europe the obvious man milking the cow "pun" is not as "entertaining" as it would be to an American audience?